Friday, May 29, 2009
Foodies in the U.S.: Gourmet Foodies
Through an analysis of selected lifestyle statements in Simmons Market Research Bureau’s national consumer survey, Packaged Facts has determined that 14% of U.S. adults—or 31 million—are foodies. Drawing on cross-tabulated Simmons data, this report examines foodies’ demographic characteristics in depth while also discussing foodies’ values and consumer habits. Following a thorough trend overview chapter, the report profiles the foodie cohort known as gourmet foodies, pinpointing their unique characteristics across areas including demographics and attitudes, media responsiveness, shopping habits and restaurant behavior.
Report Methodology
The information in Foodies is based on primary and secondary research. Primary research entails in-depth interviews with consultants and industry insiders to obtain information on food trends and the people that drive them. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports and company literature. Dozens of charts and tables from diverse sources are included. Consumer demographics are derived from Simmons Market Research Bureau data.
What You’ll Get in This Report
This report helps companies understand what motivates foodies and how to appeal to them, even in difficult economic times. It makes important predictions and recommendations regarding the future of this market. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from This Report
If your company is involved in the grocery or restaurant industry or launches new food products regularly, you will find this report invaluable. Because foodies also like to lead the way in other consumer areas—from shopping to fashion, nutrition matters to “green” pursuits—marketers of non-food products will also benefit from learning how to reach this trend-setting demographic.
This report will help: *Marketing managers identify market opportunities and develop targeted promotion plans for food products
*Research and development professionals stay on top of competitor initiatives and explore demand for their businesses
*Advertising agencies working with clients in the foodservice industries to help their products find an eager audience
*Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
For more information kindly visit
http://www.aarkstore.com/reports/Foodies-in-the-U-S-Gourmet-Foodies-13015.html
Foodies in the U.S.: Foreign/Spicy Foodies
Through an analysis of selected lifestyle statements in Simmons Market Research Bureau’s national consumer survey, Packaged Facts has determined that 14% of U.S. adults—or 31 million—are foodies. Drawing on cross-tabulated Simmons data, this report examines foodies’ demographic characteristics in depth while also discussing foodies’ values and consumer habits. Following a thorough trend overview chapter, the report profiles the foodie cohort known as foreign/spicy foodies, pinpointing their unique characteristics across areas including demographics and attitudes, media responsiveness, shopping habits and restaurant behavior.
Report Methodology
The information in Foodies is based on primary and secondary research. Primary research entails in-depth interviews with consultants and industry insiders to obtain information on food trends and the people that drive them. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports and company literature. Dozens of charts and tables from diverse sources are included. Consumer demographics are derived from Simmons Market Research Bureau data.
What You’ll Get in This Report
This report helps companies understand what motivates foodies and how to appeal to them, even in difficult economic times. It makes important predictions and recommendations regarding the future of this market. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from This Report
If your company is involved in the grocery or restaurant industry or launches new food products regularly, you will find this report invaluable. Because foodies also like to lead the way in other consumer areas—from shopping to fashion, nutrition matters to “green” pursuits—marketers of non-food products will also benefit from learning how to reach this trend-setting demographic.
This report will help: *Marketing managers identify market opportunities and develop targeted promotion plans for food products
*Research and development professionals stay on top of competitor initiatives and explore demand for their businesses
*Advertising agencies working with clients in the foodservice industries to help their products find an eager audience
*Business development executives understand the dynamics of the market and identify possible partnerships.
*Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
For more information kindly visit
http://www.aarkstore.com/reports/Foodies-in-the-U-S-Foreign-Spicy-Foodies-13014.html
Foodies in the U.S.: Foodie Cooks
Through an analysis of selected lifestyle statements in Simmons Market Research Bureau’s national consumer survey, Packaged Facts has determined that 14% of U.S. adults—or 31 million—are foodies. Drawing on cross-tabulated Simmons data, this report examines foodies’ demographic characteristics in depth while also discussing foodies’ values and consumer habits. Following a thorough trend overview chapter, the report profiles the foodie cohort known as foodie cooks, pinpointing their unique characteristics across areas including demographics and attitudes, media responsiveness, shopping habits and restaurant behavior.
Report Methodology
The information in Foodies is based on primary and secondary research. Primary research entails in-depth interviews with consultants and industry insiders to obtain information on food trends and the people that drive them. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports and company literature. Dozens of charts and tables from diverse sources are included. Consumer demographics are derived from Simmons Market Research Bureau data.
What You’ll Get in This Report
This report helps companies understand what motivates foodies and how to appeal to them, even in difficult economic times. It makes important predictions and recommendations regarding the future of this market. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from This Report
If your company is involved in the grocery or restaurant industry or launches new food products regularly, you will find this report invaluable. Because foodies also like to lead the way in other consumer areas—from shopping to fashion, nutrition matters to “green” pursuits—marketers of non-food products will also benefit from learning how to reach this trend-setting demographic.
This report will help:
Marketing managers identify market opportunities and develop targeted promotion plans for food products
*Research and development professionals stay on top of competitor initiatives and explore demand for their businesses
*Advertising agencies working with clients in the foodservice industries to help their products find an eager audience
*Business development executives understand the dynamics of the market and identify possible partnerships.
*Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
For more information kindly visit
http://www.aarkstore.com/reports/Foodies-in-the-U-S-Foodie-Cooks-13013.html
Food Flavors and Ingredients Outlook 2009
In this edition, Packaged Facts takes a look at seven key categories that will drive flavor and ingredient trends in the coming years. To gauge how trends are (or are not) moving forward, we’ve included our expectations for last year, along with predictions for 2009 for each of the following categories:
*Global Flavors
*Sustainability
*Local & Organic
*Imports, Food Safety
*Health & Wellness
*Savory Selections
*Sweet Salvation Report Methodology
The information in Food Flavors and Ingredients Outlook 2009 is based on both primary and secondary research. Primary research involved on-site examination of the retail place, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature and blogs.
What You’ll Get in this ReportFood Flavors & Ingredients Outlook 2009 makes important predictions and recommendations on the key drivers that will affect the food industry in 2009. Those drivers that will impact flavors and ingredients for foodservice and retail heading into 2009 include the recession, food inflation, health and wellness, and heightened consumer awareness and interest in environmentally friendly consumption decisions.
No other market research report provides the comprehensive analysis that Food Flavors and Ingredients Outlook 2009 offers.
How You Will Benefit from this ReportAny food/beverage company that markets its products in the United States will find this report invaluable, as it provides a comprehensive package of information and insight on the changing nutritional mindset and the consumer palate not offered in any other single source. The fifth edition of Packaged Facts’ annual view into the food industry’s crystal ball analyzes how changing consumer preferences are affecting top ingredient trends, highlights what's hot and what's not, and discusses how flavor trends are moving through the retail and foodservice arenas.
For more information kindly visit
http://www.aarkstore.com/reports/Food-Flavors-and-Ingredients-Outlook-2009-13012.html
U.S. Market for Seafood, with a Focus on Fresh
Many factors are influencing the growth and direction of the seafood market, not the least of which include a push toward sustainability in the production and retailing of fresh seafood and shellfish and an effort by the industry to educate consumers on the safety of seafood products and the ease of cooking and preparation.
U.S. Market for Seafood, with a Focus on Fresh, a new report from Packaged Facts, provides an in-depth look at the $20 billion U.S. seafood industry with an emphasis on the largest segment, fresh fish and shellfish. The report tracks key trends affecting U.S. seafood supply and demand, and provides a comprehensive analysis of the main driving forces within the U.S. seafood industry, including the import/export supply chain, consumer attitudes and emerging public opinion, competitor analysis, environmental data. Using various sources, we also evaluate the state of the market and offer likely developments and future trends.
U.S. Market for Seafood, with a Focus on Fresh makes important predictions and recommendations regarding the future of the seafood industry, and pinpoints ways current and prospective market participants can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that this study offers across following segments:
*The Products. *The Market (including market size, composition, projected market growth, future trends, and international perspective).
*The Marketers (market structure plus detailed marketer and brand shares).
*Sales and Distribution Channels (extensive discussion of foodservice and retail venues). *Marketing and New Product Trends (e.g., foodservice/retail cross-over and number of product launches by trend/type).
*The Consumer (demographics, attitudes and lifestyle trends).
The report includes extensive information from several sources—including many interviews with key industry representatives - as well as dozens of practical, easy-to-read charts, tables and graphs, all of which are thoroughly examined in light of the many dynamic trends at play in this rapidly shifting market.
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Trends in Organic Lawn and Garden Products, 2nd Edition
But will this momentum come to a halt in the face of economic crisis? This study examines past, current and future trends in organic L&G and finds reasons to be optimistic. The organic sector, though still small, has taken root, and significant indicators point to strong future growth. In fact, one of these indicators is the worsening economy itself, as the ongoing crisis could actually come to favor organics over synthetics.
This comprehensive study analyzes organic L&G trends from all perspectives. It examines trends in products, highlighting popular and leading-edge developments, and in marketing—focusing in on branding and competitive activity. This study also looks at retail, consumer, professional, regulatory, and regional trends, along with providing a history and explanation of organic growing principles. Finally, estimates of current and projected organic L&G sector size and growth are presented, complete with an evaluation of future growth drivers.
For more information kindly visit
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Top Global Food and Beverage Companies: Strategies for Success
One of the most notable industry catalysts has been servicing a consumer with increasingly sophisticated tastes, preferences and power. Today, consumers are highly marketing-savvy and have greater expectations of brands not just in terms of quality and service, but honesty and transparency in how they run their business. Global brands are now confronted with a consumer that is willing and able to voice opinions about a brand and spread it like wildfire via online communities.
Health and convenience remain two of the biggest mega trends confronting manufacturers and play a significant role in shaping product strategy. Environmental concerns are rising, however, and the ‘green element’ is opening up a new set of issues manufacturers need to deal with, notably with regard to packaging and transportation. Devising and executing a robust corporate social responsibility strategy that deals with these issues is becoming a key requirement for global food and beverage brands.
Faced with limited volume growth in major developed markets, high-growth developing markets are becoming much more important to the bottom line. Mergers, acquisitions and partnerships are on the rise as food and drink brands look to establish and build their brands in international markets.
In response to these challenges, global brands are investing heavily in becoming better innovators, focusing more closely on using data and insight to drive strategy. As a consequence, there is a shift to becoming focused around a core mission or smaller set of brands, on which the company can build its foundations and evolve. Innovation is moving quietly into new avenues, where science can create real product differentiation.
From a communications standpoint, new and exciting avenues are being pursued as marketers embrace a wider range of media - offline and online - and build more targeted and intimate experiences for their customers. The power of digital platforms is creating new opportunities for food and drink marketers to build brand awareness and converse with consumers well away from the point of sale, but very much part of an integrated communications strategy.
Top Global Food and Beverage Companies: Strategies for Success explores the features and strategies of eight companies that have played a key role in shaping the global food & beverage industry. The report showcases the strategies that have underpinned the success of these companies and their brands, along with the highly complex challenges they face for the future. In addition to eight in-depth brand profiles, the report discusses the commonalities and distinguishing features of global brand strategies, from product development and innovation, through to marketing communications and distribution.
The eight companies are:
*Anheuser-Busch (InBev)
*Coca-Cola
*Danone
*Heinz
*Kellogg
*Kraft Foods
*Nestlé
*Wrigley (Mars)
Report Methodology
The information in Top Global Food and Beverage Companies: Strategies for Success is based on primary and secondary research. Secondary research entailed data gathering from relevant sources, including industry and association publications, trade press, company literature and corporate annual reports. Primary research consists of a series of in-depth interviews with brand experts, associations and consultants to the CPG industry, in order to more closely understand the challenges brands face.
What you’ll get in this report
Top Global Food and Beverage Companies: Strategies for Success contains a unique mix of consumer, market and industry insight with international scope. It highlights the international strategies employed by some of the most successful leading brands in the industry and discusses the challenges faced by companies both now and in the future.
How you’ll benefit from this report
This report will serve as a benchmarking tool for companies and brands either looking to grow their industry presence on a domestic or international level or for smaller brands with big ambitions. The report provides a comprehensive overview that cannot be found in a single source, including insight from multiple products categories and markets.
This report will help:
Marketing managers including brand, product and communication specialists to identify industry challenges, market opportunities and help formulate marketing strategy in multiple areas.
Business development executives and entrepreneurs in the food and beverage field to understand the landscape, the competitive set, and act as guidance to develop a ‘go-to-market’ strategy.
Research and development professionals stay on top of competitor initiatives and explore demand for food and beverages.
Marketing and branding agencies working with clients in the food and beverage industries understand the issues affecting them and identify insights to develop messaging and creative ideas that resonate with the target audience.
Business and information researchers that require valuable insight to pass on to in-house market researchers, business managers and other employees.
For more information kindly visit
http://www.aarkstore.com/reports/Top-Global-Food-and-Beverage-Companies-Strategies-for-Success-13009.html
Private-Label Credit Cards in the U.S., 6th Edition
Packaged Facts estimates growth in private-label credit cards at 3.3% in 2007, bringing the market to nearly $114 billion in receivables. The 2004-2005 period saw a rally during which the acquisition blitz was in full swing and the leading third-party issuers were making substantial investments in marketing, new product development, and customer relations management for their new retail portfolios. However, receivables for private-label credit cards are expected to decline by 3.5%, or $4 billion, for a total of $109.7 billion in 2008 receivables.
Market trends and features that continue to be, or have become, major forces in the private-label segment of the credit card market include:
*The acquisition blitz: Third-party issuers have been acquiring retailers’ card portfolios, and at the beginning of 2008, only four major retailer holdouts remained. By the end of 2008, there may be just two leading retailers still managing their card programs in-house.
*Co-branding: More retailers than ever have signed on to offer store cards that can also be used elsewhere. Co-branded cards do not generate the kind of loyalty to a specific retailer that traditional private-label cards do, and the retailer inevitably loses some sales to competitors. However, the bundled-in rewards programs require cardholders to return to the sponsoring retailer to claim their free merchandise.
*Household penetration rates are fairly low and usage rates even lower. The good news is that active private label credit cardholders are extremely enthusiastic shoppers.
*Apathy toward high-tech payment options. Card-specific technology is not expected to play a major role in the retail card market in the foreseeable future.
But there have also been notable shifts in the market since 2006. New to this edition:
The retail industry is reeling from the bumpy economic environment, with almost 6,000 store closings predicted for 2008. GE Money put its private label business up for sale, but there have been no takers, as financial institutions are in no position to take on more risk in the form of shoppers who are increasingly unable to pay their bills.
Meanwhile, with practically no major portfolios left to acquire, issuers are trying to grow their businesses by focusing on customer relations management. In fact, this strategy is highly recommended by analysts in a recessionary environment. However, many retailers are reportedly dissatisfied by issuers’ services in this arena and may even seek to reclaim their card assets.
Exploding debit card use has hurt the credit card industry in general, and in an uncertain economy consumers may be even more reluctant to incur unnecessary debt from discretionary purchases like clothing. However, retailers (Wal-Mart, supermarkets) selling everyday items like groceries may feel the squeeze a bit less.
Credit card companies have long been under fire from consumer advocates for usurious interest rates, but many are now turning their attention to the APRs imposed by store cards. In 2008, Consumer Reports, creditcards.com, and a New York legislator have launched investigations or otherwise advised consumers to stay away from proprietary credit cards.
The forecast for private label is more bleak than sunny, but online shopping, rewards programs, improved customer service, stimulating usage by under-targeted consumer groups can all contribute to growth. Issuers willing to take on more accounts can also expand their businesses by courting smaller retailers that don’t currently offer store cards.
Report Methodology
The information contained in this report is based on primary research including interviews with financial institutions that issue private-label credit cards, retailers fielding private-label card programs, and marketing firms that administer loyalty programs for retailers, as well as comprehensive secondary research. The latter includes articles appearing in financial, marketing, and trade publications, government resources, independent financial reports, product advertising, independent blogs, and company literature, corporate websites, and consumer websites. Statistics on market revenues and marketer share are based on an evaluation of all available information on market sales and trends, including data for the top private-label retail card issuers from SEC company filings, public statements from corporate executives, and trends and figures reported by the trade press.
Packaged Facts’ analysis of consumer behavior and demographics derives from the Simmons Market Research Bureau’s (New York, NY) Winter 2008 adult consumer survey, which is based on approximately 25,000 respondents age 18 or over, and BIGresearch’s (Worthington, OH) Consumer Intentions and Actions data, which are based on online monthly surveys of over 8,000 U.S. adults.
For more information kindly visit
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Pet Food in the U.S.: Health, Humanization and High Quality Ingredients in an Increasingly Value-Driven Global Market, 8th Edition
At the same time, one thing marketers and retailers at all levels of the market cannot afford given the faltering U.S. and global economies is complacency. More than ever before the ability to convert pet owners to higher priced products—or keep them buying them—will depend on marketers’ success in communicating product benefits and tapping into the ever-potent human/animal bond. Helping to make the case are new celebrity spokespersons like Cesar Millan with his new Dog Whisperer line, and Ellen DeGeneres with her co-ownership in Halo Purely for Pets, with other positive trends including rapid growth in the natural supermarket channel and an increasingly globalized market in which ingredients suppliers like Cargill are looking to stake a deeper claim in pet food (in Cargill’s case by specifically targeting the U.S. agricultural retail channel as well as global markets). At the same time, new products continue to flood the market, which saw more entries in 2008 than in any previous year.
Pegging 2008 U.S. sales at $17 billion and global sales at $49 billion—and projecting steady growth through 2013—the report provides market size estimates for the overall retail universe, while quantifying mass-market sales to the marketer/brand share level using data from Information Resources, Inc., and also providing market size and marketer share figures for the natural supermarket channel. The report thoroughly documents competitive, new product and retail trends, as well as trends in pet food purchaser demographics and lifestyle pursuits (media and marketing psychographics, Internet usage, “green” involvement, etc.), based on data from Simmons Market Research Bureau, BIGresearch, the American Pet Products Association and other sources.
Bringing to bear more than 20 years of experience in analyzing this market and drawing on Packaged Facts’ broad cross-category expertise, Pet Food in the U.S. pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market-driving trends. Covering products for all type of companion animals, the report devotes separate chapters to Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and reptiles), while also providing a comprehensive Market Overview covering cross-market trends. New features of our 2009 edition include focus sections on:
*The global pet food market (sales overall and by world region, marketer shares, new product trends, U.S. export trends, and more);
*Recall-related product safety initiatives; *Cross-channel private-label activity and prospects;
*Levels of in-store merchandising and price promotions;
*Pet food purchasers as coupon users.
Also included are dozens of images of pet products and consumer and trade ads
For more information kindly visit
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Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition
A number of drivers are propelling this market in addition to an avid consumer base. These include innovative formulations and technology advancements that are expanding the products amenable to enhancement with omegas. Also, methods of stabilizing omega-containing products to inhibit oxidation (which causes the fishy smell associated with fish-oil-based omega-3) have resulted in improved taste as well as extended shelf life. In the U.S., the FDA in 2007 implemented guidelines for Good Manufacturing Practices (GMP) for nutraceuticals companies, resulting in greater oversight of and confidence in the companies producing omega-enhanced products.
Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition contains comprehensive data on the global market for foods and beverages enhanced with omega-3, omega-6 and omega-9 fatty acids. Historical retail sales data (2003-2007) and forecast data (2008-2012) are provided for the global and selected international markets (U.S., Europe, Asia/Australia). The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. The report profiles major marketers of omega-enhanced products and suppliers of omega fatty acids as well as innovative companies in both of these sectors.
Report Methodology
The information in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of supermarkets, drug stores, mass merchandisers, convenience stores, health/natural foods stores, specialty stores, and club stores. Company, distributor, and retailer interviews were conducted to obtain information on new product and packaging trends, marketing programs, distribution methods, and technological breakthroughs. Secondary research entailed data gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature, and corporate annual reports.
Overall market data is for the retail industry. No foodservice sales are included.
What Is Provided in this Report
Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition offers market and trend analysis to allow succinct assessment of this booming sector. The report balances insight into qualitative aspects of this market with comprehensive quantitative analysis.
The report addresses all retail foods and beverages marketed as containing any or all of the three omega fatty acids; however, most of the discussion, particularly market size, focuses on foods and beverages especially formulated to contain omega-3 fatty acids. Foods that inherently contain omega fatty acids such as canola oil, cranberry seeds, flaxseed, mustard seeds, salmon, walnuts, etc., all of which contain omega-3, are not the focus of this report. This report also includes a lengthy qualitative discussion of the various omega ingredients available to food formulators, including profiles on the following suppliers of these ingredients:
*Arista Industries, Inc. *Croda Health Care *Denomega Nutritional Oils AS *DSM Nutritional Products *Epax AS *Frutarom USA Inc. *Hormel Specialty Products *Martek Biosciences *Ocean Nutrition Canada Ltd. *Omega Protein Corp. *Pizzey’s Milling USA *Zymes LLC Benefits of this Report
This report provides a valuable, timely and comprehensive exploration of the omega-enhanced food and beverage market aimed at companies already participating in this sector, companies that are considering entering this market or companies and organizations interested in activities and trends in this sector. The current market is assessed in detail, and markets and trends are projected through 2012.
This report will assist:
*Marketing managers in identifying market opportunities and developing targeted promotion plans for omega-enhanced food and beverage products
*Research and development professionals in being up-to-date on competitor initiatives
*Advertising agencies working with clients in the banking and retail industries to understand the product buyer as an aid in developing successful advertising programs
*Business development executives to understand the dynamics of the market and identify possible partnerships
*Information and research center librarians in providing market researchers, brand and product managers and other colleagues with vital information necessary to their projects and decision-making
For more information kindly visit
http://www.aarkstore.com/reports/Omega-Fatty-Acids-Trends-in-the-Worldwide-Food-and-Beverage-Markets-2nd-Edition-13006.html
Men’s and Women’s Fashion Accessories in the U.S.: Bags, Belts, Gloves, Hats, Scarves, Ties and Handkerchiefs
Plus, our analysis of competition in this market includes case studies on: Coach, Hermes, HSN, Jones Apparel Group, and Randa Accessories. We also profile Three Marketers to Watch: New Era Cap, Vera Wang Bridal House, Ltd., and World of Good.
Report Methodology
Men’s and Women’s Fashion Accessories in the U.S.: Bags, Belts, Gloves, Hats, Scarves, Ties and Handkerchiefs is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how accessories are sold through retail stores; Packaged Facts also consults with industry executives. Secondary research involves the evaluation and comparison of data from mountains of articles found in financial, marketing, and retail publications, as well as corresponding websites. Company literature, government agencies, and other sources also provided valuable secondary data.
Stats on market revenues and growth trends were derived from all publicly available data on the fashion accessories marketplace, be they quantitative or qualitative, factoring in a broad range of societal and economic trends to shape the most accurate possible view of sales progress.
Analysis of consumers’ purchase and use of accessories is based on semi-annual surveys by Simmons Market Research Bureau, Inc., one of the leading compilers of demographic data in the United States. Topical data on consumers’ purchasing habits are provided by BIGresearch LLC, which conducts monthly online surveys.
The Bottom Line: What Your Company Really Gets...
With Men’s and Women’s Fashion Accessories in the U.S., you and your marketing team will gain a comprehensive overview of the ins and outs of the accessories business. Most importantly, the report anchors accessories in the broader fashion world and societal contexts, as well as in the rapidly transforming retail scene. Such valuable qualitative perspective is supported with extensive hard data presented in well-organized tables and charts.
If your company is already an established player in fashion accessories, this report is bound to freshen and strengthen your marketing plan. If your company is newly targeting the accessories consumer, then this report is a great intro to the accessories marketplace, and thus a launching pad for a successful venture.
Foodies in the U.S.: Five Cohorts: Foreign/Spicy, Restaurant, Cooks, Gourmet and Organic/Natural
Through an analysis of selected lifestyle statements in Simmons Market Research Bureau’s national consumer survey, Packaged Facts has determined that 14% of U.S. adults—or 31 million—are foodies. Drawing on cross-tabulated Simmons data, this report examines foodies’ demographic characteristics in depth while also discussing foodies’ values and consumer habits. Following a thorough trend overview chapter, the report additionally profiles in separate chapters five distinct foodie cohorts—foreign/spicy foodies, restaurant foodies, foodie cooks, gourmet foodies and organic/natural foodies—pinpointing the unique characteristics of each across areas including demographics and attitudes, media responsiveness, shopping habits and restaurant behavior.
Report Methodology
The information in Foodies is based on primary and secondary research. Primary research entails in-depth interviews with consultants and industry insiders to obtain information on food trends and the people that drive them. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports and company literature. Dozens of charts and tables from diverse sources are included. Consumer demographics are derived from Simmons Market Research Bureau data.
What You’ll Get in This Report
This report helps companies understand what motivates foodies and how to appeal to them, even in difficult economic times. It makes important predictions and recommendations regarding the future of this market. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from This Report
If your company is involved in the grocery or restaurant industry or launches new food products regularly, you will find this report invaluable. Because foodies also like to lead the way in other consumer areas—from shopping to fashion, nutrition matters to “green” pursuits—marketers of non-food products will also benefit from learning how to reach this trend-setting demographic.
This report will help:
*Marketing managers identify market opportunities and develop targeted promotion plans for food products
Adult Videogamer Market in the U.S.: Tapping into the New Diversity of Video-Game Players, The
Through the innovative use of data from the Simmons Market Research Bureau National Consumer Survey, this Packaged Facts report challenges numerous stereotypes of videogamers. For example, videogamers are far from being slackers who do nothing but sit for hours on end in front of a gaming console or computer screen. In fact, videogamers are exceptionally active consumers. They work out more, go out more and shop more than adult Americans who don’t play video games. Although video games are a primary form of entertainment for many gamers, traditional forms of media and entertainment such as watching television, going to the movies and dining out remain a central part of the leisure-time habits of most video-game players.
The report also shows how the population of videogamers is rapidly diversifying beyond the core young male gamer. The prototypical videogamer is now as likely to be a woman as a man. The videogamer population includes 25 million adults in the 55+ age bracket, 13 million retirees and 28 million grandparents.
The report begins with an overview of the videogamer market, which is divided into “Avid,” “Moderate” and “Occasional” segments based upon gamers’ degree of involvement with video games. It includes chapters on trends and opportunities in the videogamer market as well as an assessment of the size and growth of the market.
The next section of the report provides a detailed analysis of key segments in the videogamer market. Separate chapters present demographic profiles of video-game players and video-game buyers and include detailed data on the types and brands of games played and purchased. Another chapter provides an assessment of three gamer segments of increasing importance to the video-game industry: women, mature videogamers and family gamers.
Another section of the report analyzes the consumer behavior of video-game players. One chapter provides an overview of the in-store and online shopping behavior of videogamers. Another chapter provides in-depth profiles of the consumer behavior of videogamers in the areas of financial services, food, fashion and automotive. Other chapters analyze the connection of videogamers with consumer electronics, computers and the Internet.
The report continues with a chapter discussing how videogamers use the media and relate to advertising. It concludes with a chapter on the leisure and entertainment choices of videogamers.
Wednesday, May 13, 2009
Asia Insurance Review (Singapore/Malaysia Customers)
It provides a Comprehensive Update On Market Developments
It is a comprehensive regional professional insurance magazine that serves the information needs of insurance practitioners in a dynamic and vibrant international industry. The regular features include technical articles on Underwriting, Broking, Loss Adjusting, Risk Management as well as Country Profiles, Information Technology in Insurance, Investment In Insurance, Personalities in Insurance, Interview with a Regulator and Asian News.
It Is The Voice Of The Insurance Industry Of Asia
It is supported by an editorial board consisting of leading personalities in each Asian Market. It is Asia's only comprehensive professional regional journal serving the information needs of insurance practitioners.
It Has Global Recognition
Recognising its unique role in Asia, it has been appointed the official journal for 2 major International Insurance Conferences held regularly in Asia - The East Asian Insurance Congress and The Singapore International Reinsurance Conference. It is also a Permanent Observer of the Asean Insurance Council.
It Is Unique In Asia
It is quoted as the authoritative source on developments on trends in Asia by many leading international bodies including the United Nations. It is respected as a journal of record that boosts the profile and business prospects of the Asian Insurance Industry globally.
For more information kindly visit
http://www.aarkstore.com/reports/Asia-Insurance-Review-Singapore-Malaysia-Customers--6850.html
Insurance Directory of Asia (Other Countries)
.It compiles the full list of your competitors in each market in Asia in one reference book, comprising contact information and details on a total of 1371 companies and comprehensive details on about 1045 companies.
As serious player in the market, your company cannot afford to be without the Directory.
For more information kindly visit
http://www.aarkstore.com/reports/Insurance-Directory-of-Asia-Other-Countries--6868.html
Insurance Directory of Asia (Singapore/Malaysia Customers)
It compiles the full list of your competitors in each market in Asia in one reference book, comprising contact information and details on a total of 1371 companies and comprehensive details on about 1045 companies.
As serious player in the market, your company cannot afford to be without the Directory.
For more information kindly visit
http://www.aarkstore.com/reports/Insurance-Directory-of-Asia-Singapore-Malaysia-Customers--6867.html
Reinsurance Directory of Asia (Other Countries)
The Reinsurance Directory of Asia is, indeed, a onestop working reference guide for the reinsurance market in Asia and an invaluable companion for the forthcoming renewal season.
http://www.aarkstore.com/reports/MENA-Insurance-Directory-Europe-America--7017.html
The Reinsurance Directory of Asia is, indeed, a onestop working reference guide for the reinsurance market in Asia and an invaluable companion for the forthcoming renewal season.
For more information kindly visit
http://www.aarkstore.com/reports/Reinsurance-Directory-of-Asia-Singapore-Malaysia-Customers--6864.html
MENA Insurance Directory (Europe/America)
This directory is available in hard copy as well as CD-ROM. The CD-ROM allows you to do extensive search by country, company name and person's name. It has a special preview function that allows you to view the share capital and financial Indicators of the selected company. It has the ability to print the details of the selected company too.
For more information kindly visit
http://www.aarkstore.com/reports/MENA-Insurance-Directory-Europe-America--7017.html
MENA Insurance Directory (Africa/Asia/MiddleEast)
This directory is available in hard copy as well as CD-ROM. The CD-ROM allows you to do extensive search by country, company name and person's name. It has a special preview function that allows you to view the share capital and financial Indicators of the selected company. It has the ability to print the details of the selected company too.
For more information kindly visit
http://www.aarkstore.com/reports/MENA-Insurance-Directory-Africa-Asia-MiddleEast--7015.html
World Islamic Insurance Directory 2008 (Europe/America)
A practitioners’ reference guide, this directory captures key corporate information of more than 130 Islamic insurance companies across 26 countries.
For more information kindly visit
http://www.aarkstore.com/reports/World-Islamic-Insurance-Directory-2008-Europe-America--7014.html
World Islamic Insurance Directory 2008 (Africa/Asia/MiddleEast)
A practitioners’ reference guide, this directory captures key corporate information of more than 130 Islamic insurance companies across 26 countries.
For more information kindly visit
http://www.aarkstore.com/reports/World-Islamic-Insurance-Directory-2008-Africa-Asia-MiddleEast--7013.html
Asean Insurance Directory 2009 (For Other Countries)
*General, Life and Composite Insurance Companies.
*Reinsurance Companies.
*Insurance Associations.
*Insurance-Related Educational and Training Institutes.
*Supervisory Authorities.
*Insurance Related Firms and Companies.
The Directory contains country reports, details of supervisory authorities, insurance associations, educational and training institutions, insurance and reinsurance companies from the Asean markets of Brunei Darussalam, Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.
This 20th edition is now available in hard copy as well as Softcopy. The Softcopy allows you to do extensive search by country, company name, person's name as well as contact details. It has a special preview function that allows you to view the shares capital and Financial Indicators of the selected company. It has the ability to print the details of the selected company too.
For more information kindly visit
http://www.aarkstore.com/reports/Asean-Insurance-Directory-2009-For-Other-Countries--6862.html
Asean Insurance Directory 2009 (Singapore/Malaysia Customers)
* General, Life and Composite Insurance Companies.
The Directory contains country reports, details of supervisory authorities, insurance associations, educational and training institutions, insurance and reinsurance companies from the Asean markets of Brunei Darussalam, Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.
This 20th edition is now available in hard copy as well as Softcopy. The Softcopy allows you to do extensive search by country, company name, person's name as well as contact details. It has a special preview function that allows you to view the shares capital and Financial Indicators of the selected company. It has the ability to print the details of the selected company too.
For more information kindly visit
http://www.aarkstore.com/reports/Asean-Insurance-Directory-2009-Singapore-Malaysia-Customers--6860.html
Tuesday, May 5, 2009
Primary Education: Contemporary Issues and Experiences
For more information kindly visit
http://www.aarkstore.com/reports/Primary-Education-Contemporary-Issues-and-Experiences-4906.html
Indian Education Sector: Sector Report
Sectional Highlights
-- Structure of the organization, partnerships, mergers & acquisitions and recent developments have been examined-- Business segments of the company have been explored alongwith analysis of key products and services-- SWOT Analysis highlights the weaknesses of the company and the threats to which it is exposed; the strengths of the company and the way the company has positioned itself to take advantage of the opportunities -- Business and marketing strategies boosting earnings, brand value and competitive edge have been discussed-- Key financial indicators have been analyzed-- Competitive positioning of the company has been evaluated in terms of sales, profitability and stock performance, as compared to its competitors
Key Benefits
-- Provides input for strategic business planning -- Targets business opportunities & risks -- Exploits competitive intelligence
Target Audience
-- Investment Managers-- Venture Capitalists-- Management Consultants-- Research Companies-- Other Industry Professionals
For more information kindly visit
http://www.aarkstore.com/reports/Indian-Education-Sector-Sector-Report-4114.html
UK Education Sector: Sector Report
Sectional Highlights
-- Structure of the organization, partnerships, mergers & acquisitions and recent developments have been examined-- Business segments of the company have been explored alongwith analysis of key products and services-- SWOT Analysis highlights the weaknesses of the company and the threats to which it is exposed; the strengths of the company and the way the company has positioned itself to take advantage of the opportunities -- Business and marketing strategies boosting earnings, brand value and competitive edge have been discussed-- Key financial indicators have been analyzed-- Competitive positioning of the company has been evaluated in terms of sales, profitability and stock performance, as compared to its competitors
Key Benefits
-- Provides input for strategic business planning -- Targets business opportunities & risks -- Exploits competitive intelligence
Target Audience
-- Investment Managers-- Venture Capitalists-- Management Consultants-- Research Companies-- Other Industry Professionals
For more information kindly visit
http://www.aarkstore.com/reports/UK-Education-Sector-Sector-Report-4064.html
Career Education: Corporate Analysis
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Sectional Highlights
-- Structure of the organization, partnerships, mergers & acquisitions and recent developments have been examined-- Business segments of the company have been explored alongwith analysis of key products and services-- SWOT Analysis highlights the weaknesses of the company and the threats to which it is exposed; the strengths of the company and the way the company has positioned itself to take advantage of the opportunities -- Business and marketing strategies boosting earnings, brand value and competitive edge have been discussed-- Key financial indicators have been analyzed-- Competitive positioning of the company has been evaluated in terms of sales, profitability and stock performance, as compared to its competitors
Key Benefits
-- Provides input for strategic business planning -- Targets business opportunities & risks -- Exploits competitive intelligence
Target Audience
-- Investment Managers-- Venture Capitalists-- Management Consultants-- Research Companies-- Other Industry Professionals
For more information kindly visit
http://www.aarkstore.com/reports/Career-Education-Corporate-Analysis-3800.html
Japanese Education Sector: Industry Profile
This profile is of immense help to management consultants, analysts, market research organizations and corporate advisors.
The objective and scope of various sections of our industry profile has been discussed below.
Industry Snapshot This section gives a holistic overview of the industry. It starts with defining the market and goes on to give historical and current market size figures. It also clearly illustrates the major segments of the market which would be discussed later on in the report.
Industry AnalysisIt involves a comprehensive analysis of the industry and its market segments. This section discusses the key developments that have taken place in the industry. It also identifies and analyzes the driving factors and challenges of the industry. A description of the regulatory structure tells us about the major regulatory bodies, laws and government policies.
Country AnalysisThis section presents the key facts & figures of the country. It also discusses the political environment and the macroeconomic indicators. It analyzes government stability and economic growth of the country.
Competitor AssessmentThis section compares the major competitors in the industry. The Competitors At-a-Glance is aimed at giving an overview of the competitive landscape in the industry.
Company ProfilesThe major companies are profiled in this section. For each company, business description is given followed by financial highlights and recent developments.
Industry OutlookThis section presents the outlook of the industry. The analyst opinion and projections help us in evaluating the future of the industry. It gives an insight into the investment opportunities present in the sector.
For more information kindly visit
http://www.aarkstore.com/reports/Japanese-Education-Sector-Industry-Profile-1008.html
Monday, May 4, 2009
Chinese Education Sector: Industry Profile
This profile is of immense help to management consultants, analysts, market research organizations and corporate advisors.
The objective and scope of various sections of our industry profile has been discussed below.
Industry Snapshot This section gives a holistic overview of the industry. It starts with defining the market and goes on to give historical and current market size figures. It also clearly illustrates the major segments of the market which would be discussed later on in the report.
Industry AnalysisIt involves a comprehensive analysis of the industry and its market segments. This section discusses the key developments that have taken place in the industry. It also identifies and analyzes the driving factors and challenges of the industry. A description of the regulatory structure tells us about the major regulatory bodies, laws and government policies.
Country AnalysisThis section presents the key facts & figures of the country. It also discusses the political environment and the macroeconomic indicators. It analyzes government stability and economic growth of the country.
Competitor AssessmentThis section compares the major competitors in the industry. The Competitors At-a-Glance is aimed at giving an overview of the competitive landscape in the industry.
Company ProfilesThe major companies are profiled in this section. For each company, business description is given followed by financial highlights and recent developments.
Industry OutlookThis section presents the outlook of the industry. The analyst opinion and projections help us in evaluating the future of the industry. It gives an insight into the investment opportunities present in the sector.
For more information kindly visit
http://www.aarkstore.com/reports/Chinese-Education-Sector-Industry-Profile-947.html
UK Education Sector: Industry Profile
This profile is of immense help to management consultants, analysts, market research organizations and corporate advisors.
The objective and scope of various sections of our industry profile has been discussed below.
Industry Snapshot This section gives a holistic overview of the industry. It starts with defining the market and goes on to give historical and current market size figures. It also clearly illustrates the major segments of the market which would be discussed later on in the report.
Industry AnalysisIt involves a comprehensive analysis of the industry and its market segments. This section discusses the key developments that have taken place in the industry. It also identifies and analyzes the driving factors and challenges of the industry. A description of the regulatory structure tells us about the major regulatory bodies, laws and government policies.
Country AnalysisThis section presents the key facts & figures of the country. It also discusses the political environment and the macroeconomic indicators. It analyzes government stability and economic growth of the country.
Competitor AssessmentThis section compares the major competitors in the industry. The Competitors At-a-Glance is aimed at giving an overview of the competitive landscape in the industry.
Company ProfilesThe major companies are profiled in this section. For each company, business description is given followed by financial highlights and recent developments.
Industry OutlookThis section presents the outlook of the industry. The analyst opinion and projections help us in evaluating the future of the industry. It gives an insight into the investment opportunities present in the sector.
US Education Sector: Industry Profile
This profile is of immense help to management consultants, analysts, market research organizations and corporate advisors.
The objective and scope of various sections of our industry profile has been discussed below.
Industry Snapshot This section gives a holistic overview of the industry. It starts with defining the market and goes on to give historical and current market size figures. It also clearly illustrates the major segments of the market which would be discussed later on in the report.
Industry AnalysisIt involves a comprehensive analysis of the industry and its market segments. This section discusses the key developments that have taken place in the industry. It also identifies and analyzes the driving factors and challenges of the industry. A description of the regulatory structure tells us about the major regulatory bodies, laws and government policies.
Country AnalysisThis section presents the key facts & figures of the country. It also discusses the political environment and the macroeconomic indicators. It analyzes government stability and economic growth of the country.
Competitor AssessmentThis section compares the major competitors in the industry. The Competitors At-a-Glance is aimed at giving an overview of the competitive landscape in the industry.
Company ProfilesThe major companies are profiled in this section. For each company, business description is given followed by financial highlights and recent developments.
Industry OutlookThis section presents the outlook of the industry. The analyst opinion and projections help us in evaluating the future of the industry. It gives an insight into the investment opportunities present in the sector.