For food aficionados, food offers much more than nourishment. It offers a framework through which they can build relationships, make new friends, explore the world and even examine which behaviors are ethical. They use food to define who they are in greater society. The term foodie, which first appeared in the early 1980s, has entered the English language to describe this new type of food lover and a surrounding new culture of food. Foodies are distinct from gourmets in that their interests tend to be more wide ranging. Foodies enjoy high-end gourmet food, to be sure, but they also seek out hole-in-the-wall BBQ shacks, taco trucks and Chinatown markets. Foodies enjoy the thrill of the hunt and being the first to catch on to new food trends, and food outlets considered “authentic” carry the most prestige in the foodie world. As authenticity frequently equates to a degree of separation from big food conglomerates and corporate marketing campaigns, foodies can be an elusive target for marketers. At the same time, foodies are a desirable demographic, as they are avid, tech-savvy consumers who embrace all sorts of trends, not just those that are food-related, and who introduce these trends to their communities and peers.
Through an analysis of selected lifestyle statements in Simmons Market Research Bureau’s national consumer survey, Packaged Facts has determined that 14% of U.S. adults—or 31 million—are foodies. Drawing on cross-tabulated Simmons data, this report examines foodies’ demographic characteristics in depth while also discussing foodies’ values and consumer habits. Following a thorough trend overview chapter, the report profiles the foodie cohort known as gourmet foodies, pinpointing their unique characteristics across areas including demographics and attitudes, media responsiveness, shopping habits and restaurant behavior.
Report Methodology
The information in Foodies is based on primary and secondary research. Primary research entails in-depth interviews with consultants and industry insiders to obtain information on food trends and the people that drive them. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports and company literature. Dozens of charts and tables from diverse sources are included. Consumer demographics are derived from Simmons Market Research Bureau data.
What You’ll Get in This Report
This report helps companies understand what motivates foodies and how to appeal to them, even in difficult economic times. It makes important predictions and recommendations regarding the future of this market. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from This Report
If your company is involved in the grocery or restaurant industry or launches new food products regularly, you will find this report invaluable. Because foodies also like to lead the way in other consumer areas—from shopping to fashion, nutrition matters to “green” pursuits—marketers of non-food products will also benefit from learning how to reach this trend-setting demographic.
This report will help: *Marketing managers identify market opportunities and develop targeted promotion plans for food products
*Research and development professionals stay on top of competitor initiatives and explore demand for their businesses
*Advertising agencies working with clients in the foodservice industries to help their products find an eager audience
*Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
For more information kindly visit
http://www.aarkstore.com/reports/Foodies-in-the-U-S-Gourmet-Foodies-13015.html
Friday, May 29, 2009
Foodies in the U.S.: Foreign/Spicy Foodies
For food aficionados, food offers much more than nourishment. It offers a framework through which they can build relationships, make new friends, explore the world and even examine which behaviors are ethical. They use food to define who they are in greater society. The term foodie, which first appeared in the early 1980s, has entered the English language to describe this new type of food lover and a surrounding new culture of food. Foodies are distinct from gourmets in that their interests tend to be more wide ranging. Foodies enjoy high-end gourmet food, to be sure, but they also seek out hole-in-the-wall BBQ shacks, taco trucks and Chinatown markets. Foodies enjoy the thrill of the hunt and being the first to catch on to new food trends, and food outlets considered “authentic” carry the most prestige in the foodie world. As authenticity frequently equates to a degree of separation from big food conglomerates and corporate marketing campaigns, foodies can be an elusive target for marketers. At the same time, foodies are a desirable demographic, as they are avid, tech-savvy consumers who embrace all sorts of trends, not just those that are food-related, and who introduce these trends to their communities and peers.
Through an analysis of selected lifestyle statements in Simmons Market Research Bureau’s national consumer survey, Packaged Facts has determined that 14% of U.S. adults—or 31 million—are foodies. Drawing on cross-tabulated Simmons data, this report examines foodies’ demographic characteristics in depth while also discussing foodies’ values and consumer habits. Following a thorough trend overview chapter, the report profiles the foodie cohort known as foreign/spicy foodies, pinpointing their unique characteristics across areas including demographics and attitudes, media responsiveness, shopping habits and restaurant behavior.
Report Methodology
The information in Foodies is based on primary and secondary research. Primary research entails in-depth interviews with consultants and industry insiders to obtain information on food trends and the people that drive them. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports and company literature. Dozens of charts and tables from diverse sources are included. Consumer demographics are derived from Simmons Market Research Bureau data.
What You’ll Get in This Report
This report helps companies understand what motivates foodies and how to appeal to them, even in difficult economic times. It makes important predictions and recommendations regarding the future of this market. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from This Report
If your company is involved in the grocery or restaurant industry or launches new food products regularly, you will find this report invaluable. Because foodies also like to lead the way in other consumer areas—from shopping to fashion, nutrition matters to “green” pursuits—marketers of non-food products will also benefit from learning how to reach this trend-setting demographic.
This report will help: *Marketing managers identify market opportunities and develop targeted promotion plans for food products
*Research and development professionals stay on top of competitor initiatives and explore demand for their businesses
*Advertising agencies working with clients in the foodservice industries to help their products find an eager audience
*Business development executives understand the dynamics of the market and identify possible partnerships.
*Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
For more information kindly visit
http://www.aarkstore.com/reports/Foodies-in-the-U-S-Foreign-Spicy-Foodies-13014.html
Through an analysis of selected lifestyle statements in Simmons Market Research Bureau’s national consumer survey, Packaged Facts has determined that 14% of U.S. adults—or 31 million—are foodies. Drawing on cross-tabulated Simmons data, this report examines foodies’ demographic characteristics in depth while also discussing foodies’ values and consumer habits. Following a thorough trend overview chapter, the report profiles the foodie cohort known as foreign/spicy foodies, pinpointing their unique characteristics across areas including demographics and attitudes, media responsiveness, shopping habits and restaurant behavior.
Report Methodology
The information in Foodies is based on primary and secondary research. Primary research entails in-depth interviews with consultants and industry insiders to obtain information on food trends and the people that drive them. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports and company literature. Dozens of charts and tables from diverse sources are included. Consumer demographics are derived from Simmons Market Research Bureau data.
What You’ll Get in This Report
This report helps companies understand what motivates foodies and how to appeal to them, even in difficult economic times. It makes important predictions and recommendations regarding the future of this market. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from This Report
If your company is involved in the grocery or restaurant industry or launches new food products regularly, you will find this report invaluable. Because foodies also like to lead the way in other consumer areas—from shopping to fashion, nutrition matters to “green” pursuits—marketers of non-food products will also benefit from learning how to reach this trend-setting demographic.
This report will help: *Marketing managers identify market opportunities and develop targeted promotion plans for food products
*Research and development professionals stay on top of competitor initiatives and explore demand for their businesses
*Advertising agencies working with clients in the foodservice industries to help their products find an eager audience
*Business development executives understand the dynamics of the market and identify possible partnerships.
*Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
For more information kindly visit
http://www.aarkstore.com/reports/Foodies-in-the-U-S-Foreign-Spicy-Foodies-13014.html
Foodies in the U.S.: Foodie Cooks
For food aficionados, food offers much more than nourishment. It offers a framework through which they can build relationships, make new friends, explore the world and even examine which behaviors are ethical. They use food to define who they are in greater society. The term foodie, which first appeared in the early 1980s, has entered the English language to describe this new type of food lover and a surrounding new culture of food. Foodies are distinct from gourmets in that their interests tend to be more wide ranging. Foodies enjoy high-end gourmet food, to be sure, but they also seek out hole-in-the-wall BBQ shacks, taco trucks and Chinatown markets. Foodies enjoy the thrill of the hunt and being the first to catch on to new food trends, and food outlets considered “authentic” carry the most prestige in the foodie world. As authenticity frequently equates to a degree of separation from big food conglomerates and corporate marketing campaigns, foodies can be an elusive target for marketers. At the same time, foodies are a desirable demographic, as they are avid, tech-savvy consumers who embrace all sorts of trends, not just those that are food-related, and who introduce these trends to their communities and peers.
Through an analysis of selected lifestyle statements in Simmons Market Research Bureau’s national consumer survey, Packaged Facts has determined that 14% of U.S. adults—or 31 million—are foodies. Drawing on cross-tabulated Simmons data, this report examines foodies’ demographic characteristics in depth while also discussing foodies’ values and consumer habits. Following a thorough trend overview chapter, the report profiles the foodie cohort known as foodie cooks, pinpointing their unique characteristics across areas including demographics and attitudes, media responsiveness, shopping habits and restaurant behavior.
Report Methodology
The information in Foodies is based on primary and secondary research. Primary research entails in-depth interviews with consultants and industry insiders to obtain information on food trends and the people that drive them. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports and company literature. Dozens of charts and tables from diverse sources are included. Consumer demographics are derived from Simmons Market Research Bureau data.
What You’ll Get in This Report
This report helps companies understand what motivates foodies and how to appeal to them, even in difficult economic times. It makes important predictions and recommendations regarding the future of this market. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from This Report
If your company is involved in the grocery or restaurant industry or launches new food products regularly, you will find this report invaluable. Because foodies also like to lead the way in other consumer areas—from shopping to fashion, nutrition matters to “green” pursuits—marketers of non-food products will also benefit from learning how to reach this trend-setting demographic.
This report will help:
Marketing managers identify market opportunities and develop targeted promotion plans for food products
*Research and development professionals stay on top of competitor initiatives and explore demand for their businesses
*Advertising agencies working with clients in the foodservice industries to help their products find an eager audience
*Business development executives understand the dynamics of the market and identify possible partnerships.
*Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
For more information kindly visit
http://www.aarkstore.com/reports/Foodies-in-the-U-S-Foodie-Cooks-13013.html
Through an analysis of selected lifestyle statements in Simmons Market Research Bureau’s national consumer survey, Packaged Facts has determined that 14% of U.S. adults—or 31 million—are foodies. Drawing on cross-tabulated Simmons data, this report examines foodies’ demographic characteristics in depth while also discussing foodies’ values and consumer habits. Following a thorough trend overview chapter, the report profiles the foodie cohort known as foodie cooks, pinpointing their unique characteristics across areas including demographics and attitudes, media responsiveness, shopping habits and restaurant behavior.
Report Methodology
The information in Foodies is based on primary and secondary research. Primary research entails in-depth interviews with consultants and industry insiders to obtain information on food trends and the people that drive them. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports and company literature. Dozens of charts and tables from diverse sources are included. Consumer demographics are derived from Simmons Market Research Bureau data.
What You’ll Get in This Report
This report helps companies understand what motivates foodies and how to appeal to them, even in difficult economic times. It makes important predictions and recommendations regarding the future of this market. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from This Report
If your company is involved in the grocery or restaurant industry or launches new food products regularly, you will find this report invaluable. Because foodies also like to lead the way in other consumer areas—from shopping to fashion, nutrition matters to “green” pursuits—marketers of non-food products will also benefit from learning how to reach this trend-setting demographic.
This report will help:
Marketing managers identify market opportunities and develop targeted promotion plans for food products
*Research and development professionals stay on top of competitor initiatives and explore demand for their businesses
*Advertising agencies working with clients in the foodservice industries to help their products find an eager audience
*Business development executives understand the dynamics of the market and identify possible partnerships.
*Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
For more information kindly visit
http://www.aarkstore.com/reports/Foodies-in-the-U-S-Foodie-Cooks-13013.html
Food Flavors and Ingredients Outlook 2009
The dramatic economic events that unfolded on the world stage in 2008 were accompanied by fear, sheer panic and the realization that it is impossible to isolate serious problems on Wall Street from those on Main Street. With this as the backdrop heading into 2009, perceptions of the health of the overall economy and personal financial security will have a major impact on what consumers will eat and drink, both at home and away. The focus of this report, as in years past, is to highlight the flavor and ingredient trends anticipated in 2009 along with valuable insights relevant to the foodservice and retail markets.
In this edition, Packaged Facts takes a look at seven key categories that will drive flavor and ingredient trends in the coming years. To gauge how trends are (or are not) moving forward, we’ve included our expectations for last year, along with predictions for 2009 for each of the following categories:
*Global Flavors
*Sustainability
*Local & Organic
*Imports, Food Safety
*Health & Wellness
*Savory Selections
*Sweet Salvation Report Methodology
The information in Food Flavors and Ingredients Outlook 2009 is based on both primary and secondary research. Primary research involved on-site examination of the retail place, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature and blogs.
What You’ll Get in this ReportFood Flavors & Ingredients Outlook 2009 makes important predictions and recommendations on the key drivers that will affect the food industry in 2009. Those drivers that will impact flavors and ingredients for foodservice and retail heading into 2009 include the recession, food inflation, health and wellness, and heightened consumer awareness and interest in environmentally friendly consumption decisions.
No other market research report provides the comprehensive analysis that Food Flavors and Ingredients Outlook 2009 offers.
How You Will Benefit from this ReportAny food/beverage company that markets its products in the United States will find this report invaluable, as it provides a comprehensive package of information and insight on the changing nutritional mindset and the consumer palate not offered in any other single source. The fifth edition of Packaged Facts’ annual view into the food industry’s crystal ball analyzes how changing consumer preferences are affecting top ingredient trends, highlights what's hot and what's not, and discusses how flavor trends are moving through the retail and foodservice arenas.
For more information kindly visit
http://www.aarkstore.com/reports/Food-Flavors-and-Ingredients-Outlook-2009-13012.html
In this edition, Packaged Facts takes a look at seven key categories that will drive flavor and ingredient trends in the coming years. To gauge how trends are (or are not) moving forward, we’ve included our expectations for last year, along with predictions for 2009 for each of the following categories:
*Global Flavors
*Sustainability
*Local & Organic
*Imports, Food Safety
*Health & Wellness
*Savory Selections
*Sweet Salvation Report Methodology
The information in Food Flavors and Ingredients Outlook 2009 is based on both primary and secondary research. Primary research involved on-site examination of the retail place, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature and blogs.
What You’ll Get in this ReportFood Flavors & Ingredients Outlook 2009 makes important predictions and recommendations on the key drivers that will affect the food industry in 2009. Those drivers that will impact flavors and ingredients for foodservice and retail heading into 2009 include the recession, food inflation, health and wellness, and heightened consumer awareness and interest in environmentally friendly consumption decisions.
No other market research report provides the comprehensive analysis that Food Flavors and Ingredients Outlook 2009 offers.
How You Will Benefit from this ReportAny food/beverage company that markets its products in the United States will find this report invaluable, as it provides a comprehensive package of information and insight on the changing nutritional mindset and the consumer palate not offered in any other single source. The fifth edition of Packaged Facts’ annual view into the food industry’s crystal ball analyzes how changing consumer preferences are affecting top ingredient trends, highlights what's hot and what's not, and discusses how flavor trends are moving through the retail and foodservice arenas.
For more information kindly visit
http://www.aarkstore.com/reports/Food-Flavors-and-Ingredients-Outlook-2009-13012.html
U.S. Market for Seafood, with a Focus on Fresh
An increasingly health-conscious public eager for heart healthy ‘happy fat’ and low calorie meals has made seafood one of the fastest-growing food categories. The United States represents one of the most important seafood markets in the world, both from a consumption and catch perspective.
Many factors are influencing the growth and direction of the seafood market, not the least of which include a push toward sustainability in the production and retailing of fresh seafood and shellfish and an effort by the industry to educate consumers on the safety of seafood products and the ease of cooking and preparation.
U.S. Market for Seafood, with a Focus on Fresh, a new report from Packaged Facts, provides an in-depth look at the $20 billion U.S. seafood industry with an emphasis on the largest segment, fresh fish and shellfish. The report tracks key trends affecting U.S. seafood supply and demand, and provides a comprehensive analysis of the main driving forces within the U.S. seafood industry, including the import/export supply chain, consumer attitudes and emerging public opinion, competitor analysis, environmental data. Using various sources, we also evaluate the state of the market and offer likely developments and future trends.
U.S. Market for Seafood, with a Focus on Fresh makes important predictions and recommendations regarding the future of the seafood industry, and pinpoints ways current and prospective market participants can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that this study offers across following segments:
*The Products. *The Market (including market size, composition, projected market growth, future trends, and international perspective).
*The Marketers (market structure plus detailed marketer and brand shares).
*Sales and Distribution Channels (extensive discussion of foodservice and retail venues). *Marketing and New Product Trends (e.g., foodservice/retail cross-over and number of product launches by trend/type).
*The Consumer (demographics, attitudes and lifestyle trends).
The report includes extensive information from several sources—including many interviews with key industry representatives - as well as dozens of practical, easy-to-read charts, tables and graphs, all of which are thoroughly examined in light of the many dynamic trends at play in this rapidly shifting market.
For more information kindly visit
http://www.aarkstore.com/reports/U-S-Market-for-Seafood-with-a-Focus-on-Fresh-13011.html
Many factors are influencing the growth and direction of the seafood market, not the least of which include a push toward sustainability in the production and retailing of fresh seafood and shellfish and an effort by the industry to educate consumers on the safety of seafood products and the ease of cooking and preparation.
U.S. Market for Seafood, with a Focus on Fresh, a new report from Packaged Facts, provides an in-depth look at the $20 billion U.S. seafood industry with an emphasis on the largest segment, fresh fish and shellfish. The report tracks key trends affecting U.S. seafood supply and demand, and provides a comprehensive analysis of the main driving forces within the U.S. seafood industry, including the import/export supply chain, consumer attitudes and emerging public opinion, competitor analysis, environmental data. Using various sources, we also evaluate the state of the market and offer likely developments and future trends.
U.S. Market for Seafood, with a Focus on Fresh makes important predictions and recommendations regarding the future of the seafood industry, and pinpoints ways current and prospective market participants can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that this study offers across following segments:
*The Products. *The Market (including market size, composition, projected market growth, future trends, and international perspective).
*The Marketers (market structure plus detailed marketer and brand shares).
*Sales and Distribution Channels (extensive discussion of foodservice and retail venues). *Marketing and New Product Trends (e.g., foodservice/retail cross-over and number of product launches by trend/type).
*The Consumer (demographics, attitudes and lifestyle trends).
The report includes extensive information from several sources—including many interviews with key industry representatives - as well as dozens of practical, easy-to-read charts, tables and graphs, all of which are thoroughly examined in light of the many dynamic trends at play in this rapidly shifting market.
For more information kindly visit
http://www.aarkstore.com/reports/U-S-Market-for-Seafood-with-a-Focus-on-Fresh-13011.html
Trends in Organic Lawn and Garden Products, 2nd Edition
The organic sector of the lawn and garden (L&G) market has experienced stellar growth for several years now, even through 2008. Packaged Facts estimates that the organic L&G sector reached $460 million in retail sales in 2008, a healthy gain of 12% over 2007.
But will this momentum come to a halt in the face of economic crisis? This study examines past, current and future trends in organic L&G and finds reasons to be optimistic. The organic sector, though still small, has taken root, and significant indicators point to strong future growth. In fact, one of these indicators is the worsening economy itself, as the ongoing crisis could actually come to favor organics over synthetics.
This comprehensive study analyzes organic L&G trends from all perspectives. It examines trends in products, highlighting popular and leading-edge developments, and in marketing—focusing in on branding and competitive activity. This study also looks at retail, consumer, professional, regulatory, and regional trends, along with providing a history and explanation of organic growing principles. Finally, estimates of current and projected organic L&G sector size and growth are presented, complete with an evaluation of future growth drivers.
For more information kindly visit
http://www.aarkstore.com/reports/Trends-in-Organic-Lawn-and-Garden-Products-2nd-Edition-13010.html
Top Global Food and Beverage Companies: Strategies for Success
Global branding in the food and beverage consumer packaged goods industry has never been more challenging. Manufacturers are undoubtedly used to working in a ‘fast moving’ industry but in recent years the pace of change has accelerated. In many Western major food and drink markets, the level of competitiveness has been elevated by low volume growth and reduced margins, brought about by market saturation and the rising cost of raw materials. Added to this, retailers have been hugely successful at building premium offerings that compete head on with brands in terms of quality and value. The quest for innovation is becoming harder, forcing businesses to rethink the way they do business, formulate strategy and deliver on consumer expectations.
One of the most notable industry catalysts has been servicing a consumer with increasingly sophisticated tastes, preferences and power. Today, consumers are highly marketing-savvy and have greater expectations of brands not just in terms of quality and service, but honesty and transparency in how they run their business. Global brands are now confronted with a consumer that is willing and able to voice opinions about a brand and spread it like wildfire via online communities.
Health and convenience remain two of the biggest mega trends confronting manufacturers and play a significant role in shaping product strategy. Environmental concerns are rising, however, and the ‘green element’ is opening up a new set of issues manufacturers need to deal with, notably with regard to packaging and transportation. Devising and executing a robust corporate social responsibility strategy that deals with these issues is becoming a key requirement for global food and beverage brands.
Faced with limited volume growth in major developed markets, high-growth developing markets are becoming much more important to the bottom line. Mergers, acquisitions and partnerships are on the rise as food and drink brands look to establish and build their brands in international markets.
In response to these challenges, global brands are investing heavily in becoming better innovators, focusing more closely on using data and insight to drive strategy. As a consequence, there is a shift to becoming focused around a core mission or smaller set of brands, on which the company can build its foundations and evolve. Innovation is moving quietly into new avenues, where science can create real product differentiation.
From a communications standpoint, new and exciting avenues are being pursued as marketers embrace a wider range of media - offline and online - and build more targeted and intimate experiences for their customers. The power of digital platforms is creating new opportunities for food and drink marketers to build brand awareness and converse with consumers well away from the point of sale, but very much part of an integrated communications strategy.
Top Global Food and Beverage Companies: Strategies for Success explores the features and strategies of eight companies that have played a key role in shaping the global food & beverage industry. The report showcases the strategies that have underpinned the success of these companies and their brands, along with the highly complex challenges they face for the future. In addition to eight in-depth brand profiles, the report discusses the commonalities and distinguishing features of global brand strategies, from product development and innovation, through to marketing communications and distribution.
The eight companies are:
*Anheuser-Busch (InBev)
*Coca-Cola
*Danone
*Heinz
*Kellogg
*Kraft Foods
*Nestlé
*Wrigley (Mars)
Report Methodology
The information in Top Global Food and Beverage Companies: Strategies for Success is based on primary and secondary research. Secondary research entailed data gathering from relevant sources, including industry and association publications, trade press, company literature and corporate annual reports. Primary research consists of a series of in-depth interviews with brand experts, associations and consultants to the CPG industry, in order to more closely understand the challenges brands face.
What you’ll get in this report
Top Global Food and Beverage Companies: Strategies for Success contains a unique mix of consumer, market and industry insight with international scope. It highlights the international strategies employed by some of the most successful leading brands in the industry and discusses the challenges faced by companies both now and in the future.
How you’ll benefit from this report
This report will serve as a benchmarking tool for companies and brands either looking to grow their industry presence on a domestic or international level or for smaller brands with big ambitions. The report provides a comprehensive overview that cannot be found in a single source, including insight from multiple products categories and markets.
This report will help:
Marketing managers including brand, product and communication specialists to identify industry challenges, market opportunities and help formulate marketing strategy in multiple areas.
Business development executives and entrepreneurs in the food and beverage field to understand the landscape, the competitive set, and act as guidance to develop a ‘go-to-market’ strategy.
Research and development professionals stay on top of competitor initiatives and explore demand for food and beverages.
Marketing and branding agencies working with clients in the food and beverage industries understand the issues affecting them and identify insights to develop messaging and creative ideas that resonate with the target audience.
Business and information researchers that require valuable insight to pass on to in-house market researchers, business managers and other employees.
For more information kindly visit
http://www.aarkstore.com/reports/Top-Global-Food-and-Beverage-Companies-Strategies-for-Success-13009.html
One of the most notable industry catalysts has been servicing a consumer with increasingly sophisticated tastes, preferences and power. Today, consumers are highly marketing-savvy and have greater expectations of brands not just in terms of quality and service, but honesty and transparency in how they run their business. Global brands are now confronted with a consumer that is willing and able to voice opinions about a brand and spread it like wildfire via online communities.
Health and convenience remain two of the biggest mega trends confronting manufacturers and play a significant role in shaping product strategy. Environmental concerns are rising, however, and the ‘green element’ is opening up a new set of issues manufacturers need to deal with, notably with regard to packaging and transportation. Devising and executing a robust corporate social responsibility strategy that deals with these issues is becoming a key requirement for global food and beverage brands.
Faced with limited volume growth in major developed markets, high-growth developing markets are becoming much more important to the bottom line. Mergers, acquisitions and partnerships are on the rise as food and drink brands look to establish and build their brands in international markets.
In response to these challenges, global brands are investing heavily in becoming better innovators, focusing more closely on using data and insight to drive strategy. As a consequence, there is a shift to becoming focused around a core mission or smaller set of brands, on which the company can build its foundations and evolve. Innovation is moving quietly into new avenues, where science can create real product differentiation.
From a communications standpoint, new and exciting avenues are being pursued as marketers embrace a wider range of media - offline and online - and build more targeted and intimate experiences for their customers. The power of digital platforms is creating new opportunities for food and drink marketers to build brand awareness and converse with consumers well away from the point of sale, but very much part of an integrated communications strategy.
Top Global Food and Beverage Companies: Strategies for Success explores the features and strategies of eight companies that have played a key role in shaping the global food & beverage industry. The report showcases the strategies that have underpinned the success of these companies and their brands, along with the highly complex challenges they face for the future. In addition to eight in-depth brand profiles, the report discusses the commonalities and distinguishing features of global brand strategies, from product development and innovation, through to marketing communications and distribution.
The eight companies are:
*Anheuser-Busch (InBev)
*Coca-Cola
*Danone
*Heinz
*Kellogg
*Kraft Foods
*Nestlé
*Wrigley (Mars)
Report Methodology
The information in Top Global Food and Beverage Companies: Strategies for Success is based on primary and secondary research. Secondary research entailed data gathering from relevant sources, including industry and association publications, trade press, company literature and corporate annual reports. Primary research consists of a series of in-depth interviews with brand experts, associations and consultants to the CPG industry, in order to more closely understand the challenges brands face.
What you’ll get in this report
Top Global Food and Beverage Companies: Strategies for Success contains a unique mix of consumer, market and industry insight with international scope. It highlights the international strategies employed by some of the most successful leading brands in the industry and discusses the challenges faced by companies both now and in the future.
How you’ll benefit from this report
This report will serve as a benchmarking tool for companies and brands either looking to grow their industry presence on a domestic or international level or for smaller brands with big ambitions. The report provides a comprehensive overview that cannot be found in a single source, including insight from multiple products categories and markets.
This report will help:
Marketing managers including brand, product and communication specialists to identify industry challenges, market opportunities and help formulate marketing strategy in multiple areas.
Business development executives and entrepreneurs in the food and beverage field to understand the landscape, the competitive set, and act as guidance to develop a ‘go-to-market’ strategy.
Research and development professionals stay on top of competitor initiatives and explore demand for food and beverages.
Marketing and branding agencies working with clients in the food and beverage industries understand the issues affecting them and identify insights to develop messaging and creative ideas that resonate with the target audience.
Business and information researchers that require valuable insight to pass on to in-house market researchers, business managers and other employees.
For more information kindly visit
http://www.aarkstore.com/reports/Top-Global-Food-and-Beverage-Companies-Strategies-for-Success-13009.html
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